Fanta: Twisted Carnival

Category-leading soft drink brand Fanta ran an experiential and digital Halloween campaign in Britain in 2018 to grow sales and engagement among its target teen audience.

Campaign details

Brand: FantaBrand owner: The Coca-Cola CompanyLead agency: MediaCom UKContributing agency: The MillMarket: United KingdomIndustries: Carbonated soft drinksMedia channels: Competitions & contests, Events & experiential, Mobile & apps, Online video, Packaging & design, Product sampling, Public relations, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: No budget

Executive summary

With its market share under threat, Fanta used technology in a way nobody expected – certainly not the teenage audience the technology was used to terrify.

Insight revealed that teens in the UK...

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