Entur: Data-driven media strategy for increased use of public transport

Governmental organisation Entur drew on a combination of data insights to increase use of public transport, and make travel in Norway easier and more environmentally friendly.

Campaign details

Brand: EnturBrand owner: EnturAgency: RED dentsu XMarket: NorwayIndustries: Rail, coach, boat & car rentalMedia channels: Online video, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

Entur is a Norwegian governmental organisation whose goal is to increase the number of users of public transport, and make travelling both easier and more environmentally friendly.

Research showed that people often disregarded public transport when travelling to cities with which they were not familiar, opting instead for environmentally worse options such as taxis or other private transport.

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