Emirates NBD: The Beautiful After
Campaign details
Brand: Emirates NBDBrand Owner: Emirates NBDLead agency: McCann New YorkContributing agencies: FP7/DXB (A part of McCann Worldgroup)Country: UAEIndustry: Banks, credit cards, loansChannels used: Content marketing, email marketing, events, experiential, online video, public relations, social media, websites, microsites, word of mouth, advocacyBudget: Up to 500k
Executive Summary
64% of residents in the UAE do not save for retirement. With rising costs of living and raising a family, retirement planning is no longer a priority. Emirates NBD, a...