Eggo: L'eggometer

The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' stress at breakfast time and provide them with ways to combat it.

Campaign details

Brand: EggoBrand owner: The Kellogg CompanyLead agency: StarcomContributing agency: Leo Burnett ChicagoMarket: North America (general region)Sector: Convenience, readymadeMedia channels: Online video, Product sampling, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

For years, Eggo frozen waffles have been positioned as something so delicious that they are worth fighting over at the breakfast table. Our 'L'Eggo My Eggo' tagline is the most distinct brand asset in the entire Kellogg's portfolio. However, largely due to the proliferation of breakfast options, we were...

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