eBay: Stronger as One

Digital retail platform eBay UK ran a multi-channel campaign during COVID-19 lockdown to publicise small businesses on its platform, attracting a record number of startups, boosting sales and improving brand metrics.

Campaign details

Brand: eBayBrand owner: eBayAgencies: MediaCom UK, McCann UKMarket: United KingdomIndustries: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, TelevisionMedia channels: Online retailBudget: 5 - 10 million

Executive summary

eBay is a platform full of small businesses. When COVID-19 hit and the UK went into lockdown, eBay launched a campaign that was as vital as it was successful.

eBay knew that everyone needed those small businesses to thrive. Not only eBay, not only the businesses, but the entire nation. So, eBay handed over its...

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