Campaign details
Brand: Dubai PropertiesBrand owner: Dubai HoldingLead agency: FP7 McCann DubaiContributing agency: Magna DubaiMarket: United Arab EmiratesIndustries: Property & constructionMedia channels: Cinema, Content marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-hone, Programmatic display, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This campaign for luxury real estate brand Madinat Jumeirah Living is interesting not only because it had Suits' very own Harvey Specter at its forefront, but also because:
- Through an alienation strategy (a move not usually made...