du: Tourist SIM – 360 Journey

Du, a telecom operator in the UAE, increased its relevance targeting the tourism industry.

Campaign details

Brand: duBrand owner: Emirates Integrated Telecommunication CompanyLead agency: Starcom DubaiContributing agencies: Leo Burnett, MSLCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia channels: Direct marketing, Magazines - business, trade, Mobile & apps, Outdoor, out-of-home, Programmatic display, Search marketingBudget: 1 - 3 million

Executive Summary

Du's 360 journey campaign demonstrates an inspiring and innovative execution within the "Use of Integrated Media" category. The starting idea was to effectively target incoming tourists in the UAE region. By designing a unique consumer journey, we identified the key touchpoints where we...

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