Dots by OMD: The Dotsai
Campaign details
Brand: Dots by OMDBrand owner: OMDLead agency: OMD SpainCountry: SpainIndustry: Employment, recruitment, staffChannels used: Direct marketing, Email marketing, Games & competitions, Mobile & apps, Packaging & design, Websites & micrositesBudget: Up to 500k
Executive summary
Time-tracking software isn't the most preferred software by most employees. Nevertheless, it is a critical piece of software in any company to optimise time and be, financially, more efficient.
To implement and communicate the importance of this new software internally, the brief was...