Campaign details
Brand: Cream SilkBrand owner: UnileverLead agency: MindshareContributing agencies: Twitter, JWTCountry: PhilippinesIndustries: Hair careMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Print, Social media, TelevisionBudget: 500k - 1 million
Executive Summary
As a hair conditioner brand, Cream Silk Philippines had been playing in the beauty pageant ecosystem for many years: the 2016 Miss Universe competition was the perfect event for Cream Silk to leverage brand awareness drive and engagement.
However, there was a local beauty brand lockout for the event, meaning Cream Silk could...