Campaign details
Brand: Confused.comBrand owner: Confused.comAgency: PHD UKMarket: United KingdomIndustries: InsuranceMedia channels: Cinema, Competitions & contests, Integrated, Merchandise & free gifts, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Search marketing, Television, Sponsorship media, Sponsorship sports, Video on demandBudget: Over 20 million
Executive summary
Nearly 20 years ago, Confused.com founded the price comparison website (PCW) category that put the consumer in charge when it came to finding the right insurance deal. But its early success was double edged, and by 2018 heavyweight competitors had...