Campaign details
Brand: Colgate TaiwanBrand owner: Colgate-PalmoliveLead agency: Wavemaker TaiwanContributing agency: Ogilvy TaiwanMarket: TaiwanIndustries: Oral healthMedia channels: Online video, Outdoor, out-of-home, Product sampling, Social media, Sponsorship - sportsBudget: Up to 500k
Executive summary
Taiwan was keeping the COVID-19 epidemic in check, and the international community had witnessed its outstanding performance. Taiwan’s success arose from the united efforts of people from all walks of life, and the Taiwanese people faced the circumstances with an optimistic, positive attitude, keeping Taiwan strong and lifting it up with their...