CloudPay: A Rebrand Designed to Spike Digital Engagement
Campaign details
Brand: CloudPayBrand owner:Lead agency: Garfield GroupCountry: USAIndustry: Business servicesChannels used: Content marketing, Email marketing, Print - general, unspecified, Websites & micrositesBudget: Up to 500k
Executive summary
CloudPay, the global payroll solution for multinational organisations, needed a rebrand to provide a strong marketing foundation, including a website, designed for lead-generation and growth.
CloudPay identified a key opportunity in the global payroll industry: address compliance. Differences in language, culture, and an ever-changing legislation and tax...