Campaign details
Brand: CloseupBrand owner: UnileverAgency: Mindshare VietnamMarket: VietnamIndustries: Oral healthMedia channels: Competitions & contests, Content marketing, Events & experiential, Integrated, Livestreaming, Online video, Outdoor, out-of-home, Social media, Sponsorship - event, property, Television, Virtual & augmented reality, Websites, micrositesBudget: 500k - 1 million
Executive summary
It is said that love has no rules. But it is common knowledge that barriers still exist. Mostly imposed by society and peers, these barriers have held many young people back from expressing their feelings. In Vietnam, 80% of young people wanted to...