Campaign details
Brand: Clear MenBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Alta Vietnam, E-Sport VietnamMarket: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online displayBudget: 1 - 3 million
Executive summary
With gaming getting more serious in Vietnam, Clear Men needed to move away from the supporting role of sponsorship and into deeper engagement with gamers. We aimed to make Clear Men an integral part of Arena of Valor, the world's most popular e-sport game on mobile with roughly 6m daily gamers in Vietnam....