Cincinnati Children's Hospital Medical Center: Sports Medicine & Orthopaedics Integrated Digital Campaign

The Sports Medicine and Orthopaedics division at Cincinnati Children's Hospital Medical Center, US, used search and display video ads to increase the number of self-referring teenage patients.

Campaign details

Brand: Cincinnati Children’s Hospital Medical CenterBrand owner: Cincinnati Children’s Hospital Medical CenterLead agency: Barefoot ProximityCountry: United StatesIndustries: Healthcare services, providersMedia channels: Content marketing, Online display, Online video, Programmatic display, Search marketing, Social media, Websites & microsites Budget: Up to 500k

Executive summary

The Sports Medicine and Orthopaedics division at Cincinnati Children's Hospital Medical Center asked for help increasing the number of teenage patients at their seven local clinics. Despite the hospital and division's strong reputation, parents were first turning to adult sports medicine facilities for their teenagers'...

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