Cigna: Go Know Take Control Content Integration

This case study shows how Cigna, a global health services brand, partnered with a major television channel to promote a campaign about the benefits of preventative care across the US.

Cigna: Go Know Take Control Content Integration

Kristin Jones and Kevin Howard

Campaign Details

Brand: CignaBrand Owner: CignaLead Agency: OMDContributing agencies: McCann/MRMCountry: United StatesIndustry: Healthcare services, providersChannels used: Social media, TelevisionBudget: 3 - 5 million

Executive Summary

According to the CDC, if all Americans got their annual check-ups, 100,000 lives would be saved. Ask any doctor, an ounce of prevention is worth much more than a pound of care. Because people do not take the time to get their check-ups, Cigna partnered with ABC to...

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