Choice Hotels: Maximising ROI through collaborative, top-to-bottom optimisations

Stacey Wang

Choice Hotels International, a hotel franchise operating in 35 countries, used data modelling to increase its ROI.

Campaign details

Brand: Choice HotelsBrand owner: Choice Hotels InternationalLead agency: Choice Hotels InternationalContributing agencies: Analytic Partners, McCannCountry: United StatesIndustries: Hotels

Executive summary

Through partnerships with Havas Media (HVM), Analytic Partners (AP), MMGY, and iProspect, Choice Hotels (CHI) runs media mix modeling (MMM) and attribution analysis to determine the success of their campaigns, partners, channel allocation, and creative based on incremental ROI. The in-depth process to run the analysis ensures that all of the data is accurate and measurable.

CHI's approach to MMM and attribution is unique because it not...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands