Campaign details
Brand: Choice HotelsBrand owner: Choice Hotels InternationalLead agency: Choice Hotels InternationalContributing agencies: Analytic Partners, McCannCountry: United StatesIndustries: Hotels
Executive summary
Through partnerships with Havas Media (HVM), Analytic Partners (AP), MMGY, and iProspect, Choice Hotels (CHI) runs media mix modeling (MMM) and attribution analysis to determine the success of their campaigns, partners, channel allocation, and creative based on incremental ROI. The in-depth process to run the analysis ensures that all of the data is accurate and measurable.
CHI's approach to MMM and attribution is unique because it not...