Chipsy Smiles
Campaign details
Brand: ChipsyBrand Owner: PepsiCoLead agency: BBDO Cairo/OMD CairoCountry: EgyptIndustry: Savoury snacks, potato chipsChannels used: Content marketing, Mobile & apps, Online display, Online video, Packaging & design, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, advocacyBudget: 3 - 5 million
Executive summary
Chipsy Egypt is the leader in the Egyptian snacks market. It is also a brand that holds the greatest heritage and equity in the market with 63% value share. In recent years, the category saw Chipsy's competitors rise in...