Burger King: Delay your way

Fast-food brand Burger King grew app downloads and sales in the holiday period with geo-targeted ads at US airports offering a free burger to travellers whose flights had been delayed.

Campaign details

Brand: Burger KingBrand owner: Burger KingAgency: MullenLowe USMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive summary

How could Burger King drive efficient sales during the critical 2019 Christmas holiday period in the US?

By making the awful experience of holiday travel go a little bit more 'your way' because the best time to deepen affinity with your brand's customers is when they've been let down by someone else's.

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