Campaign details
Brand: Burger KingBrand owner: Burger KingAgency: MullenLowe USMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive summary
How could Burger King drive efficient sales during the critical 2019 Christmas holiday period in the US?
By making the awful experience of holiday travel go a little bit more 'your way' because the best time to deepen affinity with your brand's customers is when they've been let down by someone else's.
We offer...