British Heart Foundation: 24hrs in A&E Special

David White

Charity organisation, the British Heart Foundation, partnered with a popular TV show to drive donations and increase awareness in the UK.

Campaign details

Brand: British Heart FoundationBrand owner: British Heart FoundationLead agency: PHD UKContributing agency: Mullen Lowe LondonMarket: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Social media, Sponsorship - media, TelevisionBudget: Up to 500k

Executive summary

Collectively, heart and circulatory diseases are the UK's biggest killers, responsible for one in four

British deaths. However, the total amount spent on research into these conditions is less than half that invested in researching cancer. To bring to life the importance of its research work, the British...

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