British Gas: Creative Personalisation

Leading British energy supplier British Gas used personalised video to deliver targeted messages with the objective of driving brand awareness as measured by view through rate, click through rate and viewability.

Campaign details

Brand: British GasBrand owner: Centrica PLCLead agency: Nucleus (MediaCom UK/The&Partnership)Contributing agency: Nucleus (Wunderman Thompson/BCW)Market: United KingdomIndustries: Energy & water suppliersMedia channels: Online video, Programmatic display, Radio & audioBudget: Up to 500k

Executive summary

In cold weather, nothing strikes fear in the heart of a Brit like the threat of coming home to a broken boiler – no heating and no hot water. Britain has terrible, unpredictable weather and Brits are notorious for their obsession with it. They can't rely on the weather forecast,...

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