Campaign details
Brand: BicBrand owner: BicLead agency: McCann MelbourneCountry: Australia, New ZealandIndustries: SundriesMedia channels: Games & competitions, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive Summary
Bic 4 Colour Pens last a long time. This is great for the consumer but not for Bic sales. We devised a new, unconventional way for people to use up their pens. The Bic 4 Colour World Champenships: The ultimate (and only) pen-based sporting event.
Players competed in 14 new pen-based sports and could only...