Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

Henry Rosas, Taizoon Dadla and Sakshi Mathur

Campaign Details

Brand: BETADINE®Brand Owner: Mundipharma Middle EastLead Agency: Arena Media (Havas Group); Sky High AdvertisingContributing agencies: Spread Communications (PR Agency)Country: Bahrain, Kuwait, Lebanon, Oman, Pan Arab, Qatar, Saudi Arabia, United Arab EmiratesIndustry: Non-prescription, OTC productsChannels used: Online video, Public relations, Social media, Word of mouth, advocacyBudget:Up to 500k...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands