Batelco: The Smart Buses

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

Batelco: The Smart Buses

Tahaab Rais

Campaign details

Brand: BatelcoBrand Owner: BatelcoLead agency: FP7/BAH ( A part of McCann Worldgroup), FP7/DXB (A part of McCann Worldgroup)Contributing agencies:Country: BahrainIndustry: Telephone, internet servicesChannels used: Content marketing, events, experiential, mobile, apps, online display, online video, ambient media, packaging, design, print - general, unspecified, public relations, social media, websites, microsites, word of mouth, advocacyBudget: Up to 500k

Executive summary

The Brand:

Batelco is a leading communications technology and telecoms provider in the Kingdom of Bahrain. It serves both the corporate...

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