Batelco: The Smart Buses
Campaign details
Brand: BatelcoBrand Owner: BatelcoLead agency: FP7/BAH ( A part of McCann Worldgroup), FP7/DXB (A part of McCann Worldgroup)Contributing agencies:Country: BahrainIndustry: Telephone, internet servicesChannels used: Content marketing, events, experiential, mobile, apps, online display, online video, ambient media, packaging, design, print - general, unspecified, public relations, social media, websites, microsites, word of mouth, advocacyBudget: Up to 500k
Executive summary
The Brand:
Batelco is a leading communications technology and telecoms provider in the Kingdom of Bahrain. It serves both the corporate...