Campaign details
Brand: Badger AlesBrand owner: Hall & WoodhouseLead agency: Joint, UNILADCountry: United KingdomIndustries: Beer & ciderMedia channels: Content marketing, Games & competitions, Online video, Packaging & design, Sales promotion, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Badger Ales is a 240-year-old independent beer brewery in Dorset, which had never previously advertised, but needed to raise both awareness and consideration in a hyper competitive market.
To stand out in the right way, the brand partnered with UNILAD to create 'Ultimate Beer...