Aviva: Driven to Distraction
Campaign Details
Brand: AvivaBrand Owner:Lead Agency: ZenithCountry: United KingdomIndustry: InsuranceChannels used: Content marketing, Social mediaBudget: 500k - 1 million
Executive Summary
Consumer faith in insurance companies is at an all-time low, even bankers are considered more trustworthy.
In the face of such cynicism in the category, generic advertising was doing little for Aviva's business. Brand health and baseline sales had seen two years of decline. We needed another way.
Sobered to discover that one child is killed...