Campaign details
Brand: AudiBrand owner: Audi TaiwanLead agency: PHD TaiwanCountry: TaiwanIndustries: SUVs, 4x4sMedia channels: Online video, Search marketing, Social mediaBudget: Up to 500k
Executive Summary
Audi Q2 was a brand-new car model in Taiwan. Though Taiwan is a booming market for mini SUV, there was not a dominant player in this car class yet and hence it was critical for Q2's launch to be well timed and build up consumers' brand association with this car model.
The scope of the campaign was to build brand awareness and recognition...