AT&T: Foundations for 5G

AT&T Business, the telecommunications company, created a unique content series to showcase the benefits of upgrading to 5G in the US.

Campaign details

Brand: AT&TBrand owner: AT&TAgency: Hearts & ScienceMarket: United StatesIndustries: Content marketing, Mobile & apps, Online video, Radio & audio, Social media, Websites & micrositesMedia channels: Telephone & internet servicesBudget: 1 - 3 million

Executive summary

To convince businesses to upgrade their IT networks to be ready for 5G, we created a unique Instagram story-style content series, highlighting the benefits of upgrading with AT&T Business.

AT&T became the first advertiser – B2B or otherwise – to leverage Washington Post's STAMP stories, an interactive digital format that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands