Zewa: TV tandem approach

Zewa, a global tissue brand, launched a campaign in Germany to increase brand awareness in the bathroom tissue category.

Campaign details

Brand: ZewaBrand owner: EssityEntrant company: Essity, München-IsmaningIdea creation: Publicis.Poke, LondonMedia: Zenithmedia GmbH, Düsseldorf / Essity, München-IsmaningMarket: GermanySector: Toilet paper, kitchen towelMedia channels: Online video, Search marketing, Social media, Television Budget: 10 - 20 million

Executive summary

Zewa is a global tissue brand, which belongs to the company Essity - A leading Hygiene and Health company. This award entry case is showcasing a comms journey considering the launch of a new communication platform called Care well, live well. with the objective to...

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