Campaign details
Brand: WeChatBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: AsiaSector: Websites, online services, appsMedia channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
There's a group of migrant workers in Hong Kong taking care of their employers' homes.
Most of them are mothers, wives, and daughters, some even grandmothers.
These Filipino workers had to commit most of their days off sending money home, with little free time left to enjoy themselves.
We Remit has improved their quality of work and...