Tencent WeChat Pay 'We Remit': From 5 Hours to 5 Seconds

WeChat, a messaging, social media and payment app, launched WeRemit in Hong Kong to help Filipino and Indonesian domestic workers send money home efficiently.

Campaign details

Brand: WeChatBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: AsiaSector: Websites, online services, appsMedia channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

There's a group of migrant workers in Hong Kong taking care of their employers' homes.

Most of them are mothers, wives, and daughters, some even grandmothers.

These Filipino workers had to commit most of their days off sending money home, with little free time left to enjoy themselves.

We Remit has improved their quality of work and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands