Campaign details
Brand: VolvoBrand owner: VolvoEntrant company: Mindshare, MoscowIdea creation: Mindshare, Moscow / OMD Media Direction, Moscow / Yandex, MoscowMedia: Mindshare, Moscow / Yandex, MoscowMarket: Russian FederationSector: SUVs, 4x4sMedia channels: Mobile & appsBudget: Up to 500k
Executive summary
The test drive revolution: Volvo – here and now (not somewhere far away, at the dealer-office).
Instead of the classical way to fight with competitors in investments for getting into consideration and entering TOP of mind brands to get subsequent engagement into troublesome test-drives for...