Campaign details
Brand: Visit Hilton Head IslandBrand owner: Government of USAEntrant company: Verb Interactive, HalifaxMarket: United StatesSector: Destinations & locationsMedia channels: Content marketing, Email marketing, Newspapers, Online video, Programmatic display, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
When the COVID-19 pandemic hit in mid-March 2020, we knew we as an agency we needed to help pivot our clients' social media strategies to speak to the changing needs and mindsets of their loyal followers in...