Campaign details
Brand: VisaBrand owner: VisaEntrant company: BBDO Japan, TokyoIdea creation: BBDO Japan, Tokyo / Visa, TokyoMedia: Dentsu Inc., TokyoPR: Visa, TokyoMarket: JapanSector: Credit cards & loansMedia channels: Online video, Outdoor, out-of-home, Social media, Sponsorship - sports, TelevisionBudget: 10 - 20 million
Executive summary
This is a behind the scenes story of one T2020 Olympic/Paralympic Sponsor of the host country, Japan in reinstalling the confidence of their capabilities both as a sponsor and a leader in cashless payment faced with the...