Visa: Brand role and sponsorship, reimagined

Payments provider, Visa, reimagined its Olympic and Paralympic sponsorship plans to secure its status as the leading cashless brand in a cash-dominant market in Japan.

Campaign details

Brand: VisaBrand owner: VisaEntrant company: BBDO Japan, TokyoIdea creation: BBDO Japan, Tokyo / Visa, TokyoMedia: Dentsu Inc., TokyoPR: Visa, TokyoMarket: JapanSector: Credit cards & loansMedia channels: Online video, Outdoor, out-of-home, Social media, Sponsorship - sports, TelevisionBudget: 10 - 20 million

Executive summary

This is a behind the scenes story of one T2020 Olympic/Paralympic Sponsor of the host country, Japan in reinstalling the confidence of their capabilities both as a sponsor and a leader in cashless payment faced with the...

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