Viettel: Tet combo campaign

Viettel Telecom (VTT), a telecommunications company, combined the traditional Tet festival with progressive digital behaviours for its Tet Combo campaign in Vietnam.

Campaign details

Brand: Viettel TelecomBrand owner: Viettel TelecomEntrant company: Viettel Telecom, Ha Noi, In-HouseIdea creation: Bluer Production, Ho Chi MinhMarket: VietnamSector: Telephone & internet servicesMedia channels: Content marketing, Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Executive summary

Despite fierce competition and market saturation of traditional telecommunications, Viettel Telecom is determined to be at the forefront of Industry...

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