Toyota: The most powerful Toyota

Car manufacturer, Toyota, brought solar energy to an isolated community to demonstrate the power of its vehicles in Colombia.

Campaign details

Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: Geometry Global BogotaIdea creation: Geometry BogotáMedia: Dattis Comunicaciones BogotaPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Vans, Trucks, RVsMedia channels: Events & experiential, Public relations, Social mediaBudget: Up to 500k

Executive summary

The Iwouyaa Community, located on the Riohacha road in Colombia, is recognized worldwide for its main profession: the design of handmade fabrics in which they embody their ancestral traditions by creating backpacks, looms, bracelets, and blankets.

At the same time, they are known...

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