Campaign details
Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: BWM Dentsu, MelbourneMarket: AustraliaSector: Automakers & marquesMedia channels: Online display, Point-of-purchase, in-store, Radio & audio, Social media, TelevisionBudget: Over 20 million
Executive summary
While it's rare for Australian businesses to maintain the same brand idea for more than a couple of years, Toyota held onto the same retail platform for the last 3.
You might even say they are "Still Feeling It".
In a category where every other month is a brand-new manufactured trigger moment dressed as a...