Toyota: Still feeling it after all this time

Toyota, a Japanese automotive manufacturer, launched a campaign in Australia to emphasise the long-term benefits of buying a Toyota vehicle.

Campaign details

Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: BWM Dentsu, MelbourneMarket: AustraliaSector: Automakers & marquesMedia channels: Online display, Point-of-purchase, in-store, Radio & audio, Social media, TelevisionBudget: Over 20 million

Executive summary

While it's rare for Australian businesses to maintain the same brand idea for more than a couple of years, Toyota held onto the same retail platform for the last 3.

You might even say they are "Still Feeling It".

In a category where every other month is a brand-new manufactured trigger moment dressed as a...

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