Touch of Modern: What we can do

A campaign by ToMo, an e-commerce site catering to men, increased subscriptions and revenue by advertising products that could improve life during the 2020 COVID-19 lockdown.

Campaign details

Brand: Touch of ModernBrand owner: Touch of ModernEntrant company: Marketing Architects, MinnetonkaMarket: United StatesSector: Furniture & fitting retailMedia channels: TelevisionBudget: Up to 500k

Executive summary

When COVID-19 began impacting brands and consumers everywhere, Touch of Modern (ToMo), a men's ecommerce site with curated products, pivoted their advertising and media strategy. In May of 2020, they launched a new national TV campaign called "What We Can Do."

As Americans sheltered in place, ToMo recognized an opportunity to support consumers in new ways. ToMo focused on sourcing...

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