Campaign details
Brand: Touch of ModernBrand owner: Touch of ModernEntrant company: Marketing Architects, MinnetonkaMarket: United StatesSector: Furniture & fitting retailMedia channels: TelevisionBudget: Up to 500k
Executive summary
When COVID-19 began impacting brands and consumers everywhere, Touch of Modern (ToMo), a men's ecommerce site with curated products, pivoted their advertising and media strategy. In May of 2020, they launched a new national TV campaign called "What We Can Do."
As Americans sheltered in place, ToMo recognized an opportunity to support consumers in new ways. ToMo focused on sourcing...