Toppen: Ikano Centre presents #KitaDLL

Toppen, a shopping centre in Malaysia, explored multiculturalism as part of its campaign to appeal to customers after the relaxation of lockdown restrictions.

Campaign details

Brand: ToppenBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

From March - May 2020, Malaysia was placed into a strict lock-down where citizens were only allowed to leave their homes for essential products and services. That meant visitations to Ikano Centres was at an all-time low.

When the government relaxed the lock-down restrictions in...

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