Campaign details
Brand: The NationalBrand owner: International Media InvestmentsEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Middle East DubaiMarket: Middle East & North AfricaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Competitions & contests, Online videoBudget: Up to 500k
Executive summary
To celebrate UAE’s 50th National Day, The National, the leading English news publication, took a different stance to inspire the prosperous future of the nation.
Addressing the environmental issue, the biggest threat to the nation, we encouraged our...