The National Association of Realtors: Coming Home

The National Association of Realtors, an American real estate association, produced a three-part video series that raised large-scale awareness around military relocation.

Campaign details

Brand: The National Association of RealtorsBrand owner: The National Association of RealtorsEntrant company: National Association Of Realtors, ChicagoIdea creation: Havas Media BostonMedia: Havas Media, BostonMarket: North AmericaSector: Property & constructionMedia channels: Online video, Social mediaBudget: 500k - 1 million

Executive summary

The National Association of REALTORS® (NAR) Consumer Advertising Campaign's content partnerships provide an opportunity for deeper storytelling that educates consumers on the REALTOR® difference. Only a real estate agent who is also a member of the National Association of REALTORS®...

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