Tencent: Show my work

Tencent, a technology company, used a game to promote its app, Tencent VooV Meeting, during the Covid-19 lockdown in China.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent, ShenzhenIdea creation: In houseMedia: In housePR: In houseMarket: GlobalSector: Telephone & internet servicesMedia channels: Gaming & in-game advertising, Mobile & apps, Social mediaBudget: Up to 500k

Executive summary

Tencent launched VooV Meeting during Covid-19 when most people worked remotely from home. As a newcomer to the video conferencing market, VooV Meeting decided to target mobile users instead of PCs where Zoom dominated.

When people stayed at home during lockdowns, they followed closely what...

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