Suzuki: Penquin – Suzuki S-Presso launch

Suzuki, the car brand, launched its latest model in South Africa.

Campaign details

Brand: SuzukiBrand owner: Toyota Motor CorporationEntrant company: Penquin Advertising, JohannesburgMarket: South AfricaSector: SUVs, 4x4sMedia channels: Livestreaming, Online video, Outdoor, out-of-home, Packaging & design, Public relations, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Campaign: #DoYou – SUZUKI S-Presso launch

Agency: Penquin

Client: Suzuki Auto South Africa

Campaign Period: March 2020 – November 2020

Budget: R29 million all-inclusive

Executive summary:

Suzuki Auto South Africa launched its latest entry-level car offering, the S-Presso, a colourful budget mini-SUV packed with...

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