Campaign details
Brand: SuzukiBrand owner: Toyota Motor CorporationEntrant company: Penquin Advertising, JohannesburgMarket: South AfricaSector: SUVs, 4x4sMedia channels: Livestreaming, Online video, Outdoor, out-of-home, Packaging & design, Public relations, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Campaign: #DoYou – SUZUKI S-Presso launch
Agency: Penquin
Client: Suzuki Auto South Africa
Campaign Period: March 2020 – November 2020
Budget: R29 million all-inclusive
Executive summary:
Suzuki Auto South Africa launched its latest entry-level car offering, the S-Presso, a colourful budget mini-SUV packed with...