Sunlight: Women of More

Sunlight, a homecare brand, launched a campaign in Kenya to reach two million and empower Kenyan women in a material, relatable and relevant way with a long-lasting impact on Kenyan society.

Campaign details

Brand: SunlightBrand owner: UnileverEntrant company: Unilever - KenyaIdea creation: PHD NairobiMarket: AfricaSector: Household & domesticMedia channels: Point-of-purchase, In-store, Social media, Outdoor, Out-of-homeBudget: Up to 500k

Executive summary

“There is no tool for development more effective than the empowerment of women.” Kofi Annan

Women-owned businesses are the bedrock of the Kenyan economy. Research from the International Finance Corporation shows that they account for almost half of all micro, small and medium-sized enterprises (MSMEs), contributing around 20% to the GDP.

Most of these women start...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands