Campaign details
Brand: SunlightBrand owner: UnileverEntrant company: Unilever - KenyaIdea creation: PHD NairobiMarket: AfricaSector: Household & domesticMedia channels: Point-of-purchase, In-store, Social media, Outdoor, Out-of-homeBudget: Up to 500k
Executive summary
“There is no tool for development more effective than the empowerment of women.” Kofi Annan
Women-owned businesses are the bedrock of the Kenyan economy. Research from the International Finance Corporation shows that they account for almost half of all micro, small and medium-sized enterprises (MSMEs), contributing around 20% to the GDP.
Most of these women start...