Campaign details
Brand: SudocremBrand owner: Teva Pharmaceutical IndustriesEntrant company: McCann Health LondonIdea creation: McCann London / Teva UK, HarlowMarket: Ireland, United KingdomSector: Non-prescription, OTC productsMedia channels: Online display, Online video, Social media TelevisionBudget: 1 - 3 million
Executive summary
This is how Sudocrem, an old brand struggling to survive in a new world, was saved by three pandas performing Tai Chi.
A trusted staple in bathrooms across the UK for generations, this Irish 'magic cream', famous for treating nappy rash and any number of other...