Campaign details
Brand: SubaruBrand owner: Toyota Motor CorporationEntrant company: Carmichael Lynch, MinneapolisMarket: USASector: SUVs, 4x4sMedia channels: Content marketing, Online display, Outdoor, out-of-home, Public relations, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 10 - 20 million
Executive summary
With no major launches for 9½ months, Subaru needed a way to stay top of mind for consumers and sell cars.
Data revealed that beyond award-winning vehicles, Subaru best engages consumers through dogs. So we established National #MakeADogsDay to rally dog lovers around Subaru during...