Campaign details
Brand: STIB-MIVBBrand owner: Government of BelgiumEntrant company: mortierbrigade, BrusselsMarket: BelgiumSector: Rail,coach, boat & car rentalMedia channels: Events & experiential, Public relations, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
The COVID-19 lockdown in Spring 2020 was hard on many levels for Brussels' public transportation company Société des Transports Intercommunaux de Bruxelles (STIB). Virologists discouraged people from taking public transportation, so STIB's business collapsed, reducing by 80%. Not only did STIB lose revenue in that period, but it also faced the risk that...