Campaign details
Brand: Star PravahBrand owner: Star IndiaEntrant company: Star India, MumbaiMarket: AsiaSector: TV channels, services, programmesMedia channels: Outdoor, out-of-home, Newspapers, Television,Budget: Up to 500k
Executive summary
Due to pandemic Lord Jyotiba's temple, the most revered God in the Deccan region of Maharashtra, had to be shut. The tradition of celebrating Lord Jyotiba's festivals throughout the year with pink powder 'gullal' was muted.
Star Pravah revived the celebrations by lighting up the entire city in pink. In addition multiple Jyotiba temple was created in multiple canters which...