Specsavers: Digital gold

Opticians, Specsavers, tapped its data reserves to unlock a new way to drive eye test appointments in the UK.

Campaign details

Brand: SpecsaversBrand owner: SpecsaversEntrant company: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Pharmacies & drugstoresMedia channels: Online display, Outdoor, out-of-home, Search marketing, Social mediaBudget: Up to 500k

Executive summary

"Data is the new oil. It's valuable, but if unrefined it cannot really be used." Clive Humby

This is the story of how we extracted and refined a pool of data into digital gold.

But just how valuable is it? And how do you access it?

We set out to prove to Specsavers the value of tapping...

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Insights Team
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