Campaign details
Brand: Sony MusicBrand owner: SonyEntrant company: Performics, MadridMarket: SpainSector: Music & theatreMedia channels: Online display, Websites & micrositesBudget: Up to 500k
Executive summary
Sony Music relied on Performics to build a collaborative partnership for the Spanish market to launch its campaign during last Christmas to boost its sales.
Sony Music had already been relying on Amazon to sell its products thanks to all the great advantages that this marketplace provides. In this case, we took advantage of this situation to create an even more powerful...