Campaign details
Brand: Ski-DooBrand owner: BRPEntrant company: Touché! MontrealIdea creation: Touché!, MontréalMedia: Touché!, MontréalMarket: North AmericaSector: Motorcycles, bikesMedia channels: Content marketing, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Think Escape Room.
With an outdoor twist.
On top of an isolated blizzard mountain.
In a remote area.
This is what Escape Mountain, a 45-minute documentary by Ski-Doo, was about. Five pro riders had to escape the mountain through challenges, a blizzard, and amazing rides.
The Escape Mountain content strategy...